With the power of remote and people definitely coming to feel that "they need to decide what they want to see" Ads on TV are taking a beating. This is the time for the Video Ads on the internet. The main reasons for them to do well:
1)They have the pull and not the push factor - people would watch them cause they come up at the right time and they click on them!!
2)It can be easily shared - any good ad on the web can be shared with hundreds of people..So it get's a viral effect.
3)It can be measured. Well they say in some time ads on TV will also be measured but they will still have a push effect!!
And if well done then those ads can also be put up on the ipods/iphones...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment