Thursday, October 16, 2008

How Video Ads on Internet can be so much more useful

With the power of remote and people definitely coming to feel that "they need to decide what they want to see" Ads on TV are taking a beating. This is the time for the Video Ads on the internet. The main reasons for them to do well:
1)They have the pull and not the push factor - people would watch them cause they come up at the right time and they click on them!!
2)It can be easily shared - any good ad on the web can be shared with hundreds of people..So it get's a viral effect.
3)It can be measured. Well they say in some time ads on TV will also be measured but they will still have a push effect!!
And if well done then those ads can also be put up on the ipods/iphones...

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