Lot of people have asked me what is more effectice SEO or SEM. Well I have always maintained that both are equally important.
With the growing importance of bloggers and podcasts and third party endoresements, sites coming up on the organic side have or demand more attention. Sites just showing on the sponsored side and not on the organic side could face a challenge and sites showing on both the sides simultaneously would have a better chance to get the eyeball attention.
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1 comment:
There is a MarketingShepra study that shows how being present on both the left and right side of a search page is better in generation higher ROI.
Don't remember if I sent that email to you. If you don't have it, you can ask one of the team leads - I think they should have it with them. It is good to show in presentations or send to clients if they ask such a question.
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